The 4 Shapes of Business

Chapters

• Introduction
• 0. Chapter One — Simple Shapes
• 1. Chapter Two — Clear Tradeoffs
• 2. Chapter Three — One Path
• 3. Chapter Four — Four Models
• 4. Chapter Five — No Judgment
• 5. Chapter Six — Right Timing
• 6. Chapter Seven — Honest Choice
• 7. Chapter Eight — One Client
• 8. Chapter Nine — Fixed Hours
• 9. Chapter Ten — Personal Effort
• 10. Chapter Eleven — Skill Driven
• 11. Chapter Twelve — Direct Payment
• 12. Chapter Thirteen — Linear Income
• 13. Chapter Fourteen — Hard Ceiling
• 14. Chapter Fifteen — Stored Knowledge
• 15. Chapter Sixteen — Repeat Delivery
• 16. Chapter Seventeen — Many Buyers
• 17. Chapter Eighteen — Low Cost
• 18. Chapter 19 — Content Assets
• 19. Chapter Twenty — Asynchronous Sales
• 20. Chapter Twenty-One — Growing Reach
• 21. Chapter Twenty-Two — Physical Goods
• 22. Chapter Twenty-Three — Inventory Risk
• 23. Chapter Twenty-Four — Unit Economics
• 24. Chapter Twenty-Five — Supply Chain
• 25. Chapter Twenty-Six — Shipping Costs
• 26. Chapter Twenty-Seven — Operational Scale
• 27. Chapter Twenty-Eight — Margin Pressure
• 28. Chapter 29 — Built Systems
• 29. Chapter Thirty — Automated Delivery
• 30. Chapter Thirty-One — Software Users
• 31. Chapter Thirty-Two — Zero Marginal
• 32. Chapter Thirty-Three — Ongoing Updates
• 33. Chapter Thirty-Four — Network Effects
• 34. Chapter Thirty-Five — Exponential Scale
• 35. Chapter Thirty-Six — Four Shapes
• 36. Chapter Thirty-Seven — Clear Costs
• 37. Chapter Thirty-Eight — Hidden Benefits
• 38. Chapter Thirty-Nine — Tradeoffs Matter
• 39. Chapter Forty — No Shortcuts
• 40. Chapter Forty-One — Conscious Design
• 41. Chapter Forty-Two — Long Game
• 42. Chapter Forty-Three — Current Shape
• 43. Chapter Forty-Four — Desired Shape
• 44. Chapter Forty-Five — Skill Gaps
• 45. Chapter Forty-Six — Capital Needs
• 46. Chapter Forty-Seven — Time Horizon
• 47. Chapter Forty-Eight — Transition Plan
• 48. Chapter Forty-Nine — First Move

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